The biscuits from Matilde Vicenzi are not only a delight on their own, but can also be used as an ingredient to refine a range of desserts, cakes and deliciously filled biscuit rolls. The crispy, wafer-thin wafers with cream filling are a delicious snack for any occasion with a long tradition. Grisbí, a biscuit with fine fillings that tastes particularly good when chilled, are very popular. Particularly fluffy puff pastries in different variations and pastry mixes packed in beautifully designed metal boxes are an ideal snack with tea or coffee and also make excellent gifts. The spoon biscuits are still a firm favourite in the pastry selection, as is a good mix of biscuits and shortbread. Matilde Vicenzi’s range includes traditional pastries from Italy, like the crunchy Cantuccini with whole almonds and the Amarettini that are popular with cappuccino. Matilde Vicenzi is a company that produces traditional pastries from Italy Matilde Vicenzi is going to organize some tastings at Eataly in London very soon. The Vicenzovo Ladyfingers biscuits are made from fresh whole eggs without artificial flavourings. Vicenzovo Ladyfingers are delicious biscuits, which have a stick-like shape and are the perfect choice for the preparation of tiramisu and as appetizers during cappuccino breaks in London. Vicenzovo Ladyfingers: Tasty biscuit sticks for your moments of sweetness Accompanying this significant presence Matilde Vicenzi is a host of marketing initiatives to promote in UK the brand and Matilde Vicenzi’s fine bakery products online and in-store over the coming months. A visit to Eataly in London is worth it.įans and visitors to Eataly will now find the key products Matilde Vicenzi on the shelves of the London shop. In addition to a rich selection of delicacies, Eataly offers exclusive pleasure experiences that give you completely new insights into the world of Italian cheese, wines & co. create an image of the Bocconcini range close to the initial design yet also different enough to be perceived separately within the offer, all using a style of design and approach to the product that alludes to snacks, closer to the world of young people than the typical Matilde tradition.Matilde Vicenzi, one of the popular symbols of Italian gastronomy, is coming to Eataly in London.Įataly is a big name for Italian specialities, here you will find everything that makes your heartbeat faster for Italian food tradition.to give more personality and force to the name ‘Bocconcini’ until it becomes a brand which, even though it’s a general name, is already clearly recognised by Matilde’s regular customers and brings a fresh, dynamic, sufficiently carefree style with it.Project: The project should move in two main directions: Bocconcini will be the first project to start keeping this connection. In fact, while Matilde Vicenzi is well known as high-quality traditional pastry company and is well perceived by a mature target, is losing the connection with the young generations. Moreover, the Bocconcini brand is the one who can help the Matilde Vicenzi brand to rejuvenate its perception in the pastries market segment. Strategy: After an in-depth analysis of the whole of Matilde’s mouth-watering world, it was clear that the Bocconcini are one of the most suitable products for young, informal consumption that alludes to a snack conserving the DNA of pastries. This conceptual position is expressed by the Pasticceria Matilde Vicenzi brand which shows the icon of the lady, and the packaging system that transmits traditional quality with a contemporary style dedicated to lovers of classic Italian patisserie. Matilde Vicenzi’s world is captivating and fascinating, created to bring sweet times and warmth to people we’re fond of”. Background: “Matilde Vicenzi’s story started in 1905 with a fine production of pastries, Savoy biscuits, amaretto biscuits and puff pastries.
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